Research findings for a national study conducted by the Canadian Food Inspection Agency in 2007 reveal that a majority of adults indicate that it’s very important to follow safe food handling procedures. The majority of those surveyed recognize that the severity of food borne illness to be very serious.

However, the Partnership’s research shows that despite the fact that a majority of adults feel they understand and follow food handling procedures, a sizeable number do not consistently follow certain safe food handling practices.

The Government of Canada, supports the role of the Canadian Partnership for Consumer Food Safety Education in raising awareness among consumers of the four practices of Clean, Separate, Cook and Chill and their importance to protecting health. Be Food Safe was introduced in Canada to bring renewed focus and a fresh new look to the four core food safety practices of Clean, Separate, Cook and Chill.

This bold new Be Food Safe creative platform has been developed specifically for and with input of leading retailers and suppliers, industry and government. It is designed to remind consumers about important safe food handling practices at the places where they shop for food.

Retailers, food and consumer product companies and other organizations interested in promoting these preventative health messages are invited to work with the Partnership.

For more information contact:

Brenda Watson, Executive Director
Canadian Partnership for Consumer Food Safety Education
Tel: 519-651-2466